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Impact Week Bogotá – Day 2 & 3

Day 2 and 3 of the Design Thinking workshop with the students at UTADEO in Bogotá focussed on the four phases "Define Point of view", "Ideate", "Prototype" and "Test". During these two days most of the teams were doing really well and were right on time, but some teams also struggled with their tasks due to language problems or missing team members, so not all teams were at every point at the same step of the process. The excitement increased with every hour – would every team be able to come up with great ideas? Would every team still be able to finish their work right on time?

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Discussing the results of the research phase to create relevant insights.
 

During "Define Point of view" and "Ideate" each team tried to generate insights on what they had discovered in their street interviews on the day before. And focussing on the most relevant insights they started to brainstorm innovative ideas as solutions to the assigned design challenge within their certain track topic. The rooms were soon covered allover with colorful post-its as well as fully painted whiteboards, walls and tables.

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Post-its in all colors are the new trend decoration for walls, windows, floors and tables. 
 

As an additional inspiration external speakers held short speeches in between the working sessions with interesting insights on each track topic. Warm-ups within the track teams helped to hold the energy level high.

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Guest speaker Ludófono was a great inspiration to the teams. Warm-ups brought back new energy to tired students.
 

After the ideation the teams had to decide quickly which of their ideas they want to go with for the final pitch presentation. Then they had to start prototyping their idea with papers, pens and other handcraft materials. With these things spread all over the floor the rooms soon looked more like a creative garage rather than classrooms. 😉

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Prototyping was lots of fun – and produced lots of create chaos. :-) 
 

According to the rule "Fail fast and often to succeed faster" these prototypes should be as rough as possible but accurate enough to explain the idea to the people, who then had to test it and give their feedback on it. These feedbacks (and especially critics) were essential for the teams to improve their idea and re-prototype them in another iteration, to substantiate their general business model based on the "business model canvas" and start preparing the pitch for the next day.